Strategic Partners

Strategic Partners:

Martin H. Madera
Financial Consultant 

Marty has had extensive financial management experience in a business banking and financial consulting career. He provides expertise to a diverse field of business clients. Marty has assisted many companies in obtaining the funding they needed. He has provided financial guidance and direction to their business planning and strategic goals that has led to greater success. He has conducted business training and seminars that assist entrepreneurs, business owners, and customer service and sales staffs. His community knowledge and involvement has enabled him to assist businesses with new referrals and led them to increased business to business opportunities. He served as a board member of The Baltimore Washington Corridor Chamber of Commerce, and The Chesapeake Chapter of the Risk Management Association. He is a member of the Executive Committee for The Association of the U. S. Army at Fort Meade, Maryland, and has served on the adjunct faculty of Anne Arundel Community College for business education. Marty is a graduate of The University of Maryland, where he majored in business management, with a concentration in accounting and economics. He is a graduate of the U. S. Army Engineer Officer Candidate School, and managed construction engineering projects while on active military service. He is a graduate of the American Institute of Banking Commercial Lending School. 

Rachel Zimmerman
Marketing Consultant 

Rachel has led brand positioning, competitive benchmarking, marketing strategy and market research projects for financial services (credit card, insurance, banking, investments), pharmaceutical, technology, and hospitality clients through work at First Annapolis Consulting and HawkPartners. Rachel’s firm ZX Connect was established to provide strategic planning and project management to help clients reach their target market. Her areas of focus are development of consumer insights and marketing strategies that help organizations to understand, target, communicate with, and grow a loyal customer base. Her consumer and market insights have helped companies to prioritize and develop strategies in key areas of growth and opportunity.
She has held marketing strategy, product development and brand management roles at American Express and AOL. Rachel holds a B.S. in Commerce from the University of Virginia, and an MBA in Marketing from the University of Michigan.

Mary Claire Madera
Educational Consultant

Mary Claire has over 35 years management experience with the Maryland-National Capital Park and Planning Commission. She has extensive experience in the areas of parks and recreation management, and in the education field. She provides expertise and leadership in a wide range of management training programs. She has been active in many community and professional organizations. She is a graduate of The University of Maryland, holding a B.S. in Education.

Genevieve L. Cullinan
Regional Representative

Genevieve represents the firm in the area of South Carolina. She is experienced in the fields of hospitality services, restaurant management, and customer service management. She is a graduate of The College of Charleston, holding a B.A. degree in Communications.

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